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With impending demolition the Four Winds Café is re-appropriated and celebrated in the work of Matt Rowe.

Text by Laura Mansfield

Symbolic of the archetypal sea side café, the British weather, the formica and the continual flow of local customers, the image gallery seeks to document the four winds aesthetic and historical significance within the local arena. The Four winds has been central to many throughout their experience and memory of the seafront gaining iconic status, and igniting a nostalgia for the great myth of the British summer.

The Four Winds Projection

This work has derived from the cross fertilisation of previously separate 3 dimensional and 2 dimensional areas of Rowe’s practice an amalgamation of media that has transpired into an investigation, further questioning how the medium of ceramics can be implicated in the documentation of social history, Enhancing the notion of lens based practice such as photo documentation.

In this work the efforts and signature of ceramic processes are veiled by the luminosity of the film, as it coats the fragile ceramic blank, masking its vulnerability.The unadorned ceramic form provides a distinctive base, on which to display the documented footage. The supper 8mm film is projected to the scale of modal railway scenery, suggesting a nostalgic rose tinted view of the four winds.Further strengthened by the film footages low depth of field, offering viewer the visual essence, of the seaside cafés aesthetic.